Challenge
Gaia’s main goals were to grow their subscriber base and navigate the complexities of search engine algorithms’ effects on the health industry (ex: Google’s 2017 Medic update). They also needed an SEO partner to guide them through a migration to a new site (and, later, migrating acquisitions to their main site).
Solution
Inflow applied a multi-faceted SEO approach: - Migrated content to new site and domain - Increased and deepened strategic blog content and landing page content - Produced multi-expert interview content - Migrated acquired brands to Gaia main site - Internationalized SEO for Spanish, German, and French viewers - Developed external spirituality influencer writing team
Results
145k lifetime sessions to two multi-expert interviews 46% increase in organic search traffic YOY 54% increase in transactions from organic traffic YOY
Inflow
Inflow is an award-winning digital marketing agency based in Tampa, FL. Our team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn't have account managers. Instead, clients work directly with industry veterans with decades of experience in their...
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