Challenge
Branding By the end of startup phase, great changes from the inside required a new reflection of the external. The absence of a single appearance on the web muddled brand image and confused its customers. Landing page Challenge: An outdated and not well-conceived content & interface design. A lot of non-working links and drawbacks that make it difficult to perform targeted actions As a consequence, low conversion. Web Service Challenge: Poor user experience due to an unclear and hard-to-use interface. An unreasoned system of notifications for users. Lack of features to plan visits to clubs. CRM Challenge: Non-flexible management and administration system. Lack of user’s ID confirmation, analytics. An absence of custom subscription builder. Hard to convince new clubs to join GF
Solution
Branding We discovered a new direction of growth and shifted brand's mission. A new holistic look, voice, and feel will make GF an industry leader with a clear positioning and values shared by its customers. Team: 1 BA 1 Strategist 1 Art Director 1 Graphic Designer 1 Copywriter 1 Marketer Duration: 2 months Methodologies: Design Thinking, Personas, Business model canvas, UVP, Strategy Landing page Solution: The landing provides a possibility to purchase a single subscription for attending all fitness clubs and studios in the network. It also gives an option to pick a plan that fits the needs of each client’s type. Technologies: HTML5 CSS3 JS VUE.JS REST API Node JS Team: 1 UX Designer 1 Visual UI Designer 1 Copywriter 1 Frontend Developer 1 QA 1 PM 1 Digital Marketer Duration: 1.5 months Web Service Solution: A friendly experience of UI was designed. An easy way to buy, switch subscription plan, to find lessons and clubs nearby, to manage the personal schedule. Implementation of personalization and suggestions on classes, ability to find clubs nearby. Technologies: Vue.js Symfony PostgreSQL GitLab CI Selenium Codeception Team: 1 PM 2 BA 1 Product Designer 2 Frontend Developer 2 Backend Developer 1 DevOps 1 QA 1 SEO specialist Duration: 1.5 months CRM Solution: We have remade the product from scratch. We provided options to manage users, clubs and studios, get accounting and financial analytics. Free CRM for clubs has become a convenient feature to join network. Technologies: Vue.js Symfony PostgreSQL GitLab CI Selenium Codeception Team: 1 PM 1 BA 1 UX/UI Designer 2 Frontend Developer 2 Backend Developer 1 DevOps 1 QA Duration: 11 months
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