Challenge
The vision for SALT at Our Kaka‘ako was a lofty one. It would be a new kind of center for shopping, dining and gathering within an urban core community that previously lacked cohesion and a sense of place. It would be the first commercial real estate and shopping center in Urban Honolulu. Owned by Kamehameha Schools, SALT at Our Kaka‘ako burst onto the scene in 2017 as Honolulu’s most vibrant hotspot of urban life. Behind the dynamic and successful launch was our 6 Pillars Marketing (6PM) team.
Solution
In 2016, 6PM was chosen to launch SALT at Our Kaka‘ako, following our across the board success with the historic launch of Hale‘iwa Store Lots, also owned by Kamehameha Schools. In two short years, SALT at Our Kaka‘ako would go on to win the prestigious Shopping Center of the Year (SCOTY) award, presented by the International Council of Shopping Centers, in 2018. Today, 6 Pillars Marketing is the marketing agency of record by both Colliers International and Kamehameha Schools for SALT at Our Kakaʻako.
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