Award-Winning Bourbon, Crafted by Texan Hands in the Texas Heat

A Marketing Story by Giant Noise about Garrison Brothers Distillery

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Garrison Brothers Distillery

Brand Development

Challenge

In April 2020, the distillery pivoted the release of its most exclusive bourbon to date to benefit communities hardest hit by the coronavirus pandemic.

Solution

With Giant Noise’s amplification the GB team was able to donate over $400,000 to first responders, local hospitality nonprofits, and out-of-work bartenders. As the pandemic continued, Giant Noise provided guidance on interactive ways for Garrison Brothers to stay connected to their audience — no matter where they lived. A virtual distillery tour brightened up Father’s Day for dads all over Texas, and a virtual cocktail competition (complete with at-home cocktail kits) allowed mixologists to bring their creations into their customer’s homes.

Event Management

Reputation Management

Online Advertising

Source: https://giantnoise.com/case-studies/garrison-brothers-distillery/

~45 Employees

$10,000 Min Budget

1 Stories

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