Challenge
A-Line Cranes came to Fuze with an ambitious goal – take their PPC efforts to the next level by increasing conversions, lowering CPCs and gaining an edge over the competition. All while maintaining their existing budget. All while maintaining their existing budget.
Solution
Fuze implemented a complete account reorg that provided an increased thematic relevance resulting in increased quality scores and decreased CPCs. We also implemented revised landing pages driving higher conversion rates. The improvements in conversion rates led to a decrease in average cost per conversion.
Results
72% Decrease in Cost per Conversion Increase in average click-through-rate Before 1% - After 3%
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