The Muhammad Ali Center
Challenge
The Muhammad Ali Center is a multicultural center with an award-winning museum dedicated to the life and legacy of Muhammad Ali. Their mission is to preserve and share the legacy and ideals of Muhammad Ali, to promote respect, hope, and understanding, and to inspire adults and children everywhere to be as great as they can be. Over the past decade, the Center has developed impactful programming reaching people of all cultures, nationalities, ages, and geographic areas with his six core principles: Confidence, Conviction, Dedication, Giving, Respect, and Spirituality. The Muhammad Ali Center supports a global initiative to help the Hours Against Hate organization urge young people from diverse backgrounds to pledge their time to help end hate by volunteering together and building relationships across lines of difference. With a reach of 11 million individuals across the world, The Ali Center needed a solution to help develop a fun and interactive mobile experience that will increase engagement within their youth programs. By pledging time the hope is that it instills a sense of action, purpose, and satisfaction to combat the increase in hateful speech, extremism, and violence across the world.
Solution
.01 Augmented Reality Lobby Exhibit Located in the main lobby of the museum, you will find large pillars wrapped with graphics encouraging you to download the app and experience a short video in Augmented Reality. The goal of the lobby exhibit was to introduce visitors to the center by highlighting what they might experience inside. AR allows for experiences to be swapped out for new ones instead of building and breaking down permanent installations. The Hours Against Hate app was designed to educate and promote the interaction of individuals with diverse ethnic back-grounds and religious beliefs. We developed an interactive trivia game to educate individuals about the Muhammad Ali’s Hours Against Hate mission and excite the youth in different cultures and societies to get involved with the campaign. The Hours Again Hate App rewards individuals for interacting in a multi-player environment awarding more points for the more diverse individual you play. There is also a challenge mode to incite a healthy gaming competition.
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