Challenge
Provide public relations and related services to a multi-faceted $32 billion Fortune 100 global company with more than 60,000 products across 51 technology platforms
Solution
- Create agile, talent to task teams of specialists and generalists with ability to handle custom content, crisis communications, media relations, paid media planning and buying, advertising creative, and access to global resources as needed - Imbedded client service staff at client - Extensive ongoing knowledge sharing program at agency to educate staff about all facets of client business - Partner with Omnicom sister agencies as needed for global reach and resources
Results
Successful 25-year agency relationship with a wide variety of 3M business units in diverse industries: Aerospace Abrasives Architectural Markets Auto Aftermarket Drug Delivery Systems Engineered Products Fire Protection Graphics and Signage Highway Safety Industrial Adhesives and Tapes Industrial Minerals Infection Prevention Nexcare Bandages, Consumer Oil and Gas Oral Care Renewable Energy Safety and Security Window Film Launched more than 50 new products, executed PR activations at more than 100 trade shows, authored more than 30 white papers, generated over 1 billion earned media impressions
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