Challenge
WellStreet Urgent Care came to us in March 2016 with a goal to increase patient volume while enhancing their visibility into digital analytics. A private, extended hours urgent care company, WellStreet manages more than 30 practices in partnership with Piedmont Healthcare in Georgia and Beaumont Health System in Michigan.
Solution
Goal 1 - Increase Patient Volume In the Atlanta area, there are more than 150,000 searches each month for terms like “urgent care near me.” Our strategy focused on harnessing that massive, qualified audience to help patients find WellStreet. When patients were searching for urgent care, we wanted to be sure that WellStreet was prominent and competitive. Goal 2 - New Website Design Because of WellStreet’s success with digital marketing, they asked Full Media to design an updated website that would integrate wait times and patient scheduling with their EMR system: Epic. They also needed to consider an infrastructure for their new partnership with Beaumont Health System. We also knew that mobile experience and site speed were crucial for healthcare, but especially for urgent care where many patients are looking for care on the go. Forty percent of people will leave a website that takes longer than 3 seconds to load, so we made sure to balance custom functionality with super fast page load times.
Results
We saw explosive growth from our strategy, with thousands of new patients coming to the location pages from search engines. Snellville Increase of 276.7% Loganville Increase of 456.5% Druid Hills Increase of 153.6%
Full Media
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