Back to school

A Marketing Story by FUEL Partnerships about backtoschoolatwalmart.com

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backtoschoolatwalmart.com

Increase Sales

Challenge

Deliver convenient solutions to win the back-to-school season with moms at Walmart.

Solution

KEY INSIGHTS -Back to School is the 2nd highest consumer shopping occasion. -The average household spends $875 during the BTS season -During the BTS season, shoppers will typically make of 2-3 store trips THE BIG IDEA “Scholarship Sweepstakes” – Save mom time and make any back-to-school challenge easy to overcome with great snacks for the kids, and also give her an opportunity for huge savings ($50,000) in the future.

Trade Show Booth / Exhibit

Results

22MM+ Digital Impressions, 565K microsite page views Average of 352% demo day lift and 20% Sustained Lift 4 weeks post event

565,000

Pageviews

22,000,000

Social Media Impressions

Source: https://fuelpartnerships.com/work/back-to-school/

~10 Employees

$5,000 Min Budget

1 Stories

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FUEL Partnerships

Boca Raton, Florida

Founded in August 2011, FUEL understands consumer needs by building programs that deliver results. The agency sparks ideas, and activates all aspects of a program, igniting transactions. At FUEL, our mission is to energize our partners business with a ...

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