Challenge
Increase the “case” load for lapsed dentists and orthodontists.
Solution
We developed a promotion with a unifying theme personalized by geography and practice. The campaign included coordinated mail and email which pushed to a customized, personalized landing page with a re-targeting code.
Results
Lapsed practices re-engaged at more than a 50% rate and revenue from lapsed practices increased by 25% in less than three months.
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