Challenge
Commission local artists in support of myVegas Bingo Launch and create Larger than-than-life Bingo Balls to install throughout Las Vegas. Document and record five acclaimed Las Vegas artists as they create this first-of-its-kind art installation to coincide with game launch for PLAYSTUDIOS.
Solution
We created a one-of a kind community collaboration engaging five local artists. As we reached the creative community our client Playstudios was completing their award winning mobile game. FW began fabricating bases and giant spheres to resemble bingo balls. Beginning April 1, 2021, the five local creatives selected for the “Lucky Numbers” campaign expressed their personal visions on giant bingo balls installed in some of The Strip’s most iconic locations. We provided stencils, giant balls sanded and ready to paint on sleek black bases. Our fabrication shop became an art studio and place for the artists to come together and start their creation on the giant balls we fabricated. The artists diverse styles and backgrounds are a reflection of the gaming portfolio and global community of players.
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