Hopkins Public Schools

A Marketing Story by Franke+Fiorella about Hopkins Schools

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Hopkins Schools

Brand Development

Challenge

A Fresh New Look for a Visionary School District Hopkins Public Schools is on a quest to redefine what it looks like to deliver a world-class education by 2031. They asked us to help them evolve their brand identity and marketing communications to present the district in a manner that supports its bold vision.

Solution

We developed a foundational brand strategy and messaging platform to help Hopkins tell their impressive story to current and prospective families, community members, staff and students. The visual identity system reflects the diversity and vitality of the district with a modular, icon-based approach to design. Information hierarchy and color coding make it easier for audiences to distinguish between district, school and Community Education communications. Guidelines and templates enable consistent implementation in everything from social media, website and print to video and motion graphics. The design palette—a library of images, icons and patterns—help express the voice and vitality of the district across all communications. Robust market research enabled us to better understand and connect with current and prospective students, families and staff. The flexible visual identity system illustrates both the cohesion and diversity of the district—each school, program and group can fit within the Hopkins visual system while standing out as its own identity.

Branding Strategy

Corporate Identity

Digital Design

Source: https://www.frankefiorella.com/work/hopkins-public-schools

~10 Employees

$5,000 Min Budget

1 Stories

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