B2B: Health Strategies Group rebranding campaign
Challenge
Health Strategies Group (HSG) is a large provider of syndicated research for third-party providers. They wanted to build their custom research business, but were held back because their reputation in syndicated studies was overshadowing their custom aspirations.
Solution
Our creative solution - including a complete website overhaul, digital ads, email marketing, and trade show graphics - was to get prospects to recognize things are not always what they seem to be: to look and look again. We hired world-famous illustrator Noma Bar - whose work has been described as "deceptively simple", to create images that carried double meanings and were not immediately apparent.
Results
The work generated more than $1 million in new contracts over the first six months it ran.
The Miller Group
The Miller Group is a Los Angeles based, woman-owned, culturally diverse marketing/branding/ad agency founded in 1990. The award-winning marketing/branding/ad agency was founded in 1990, with a 32-year history steeped in not-for-profit marketing and brand reinvigoration. Experienced in B2C and B2B communications.
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