Brio
Challenge
Increase Instagram followers and engagement.
Solution
Insight: Italians in Canada think of themselves as Canadians, except for the little things from their childhood that remind them that they are still Italian. Idea: Play on Italian family nostalgic memories and remind users that no matter how far away they are from Italy, in their heart they are still Italian.
Results
Increased followers on Instagram by 60% increased engagement by 45%.
Firefly Creative
At Firefly Creative, we provide end-to-end marketing solutions that take into account buyer journeys and buyer personas to create relevant messaging that boosts business ROI. We start by exploring brand objectives and branch outwards, using digital ...
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