Challenge
Raise awareness about the progressive and deadly condition called ALS and support advocacy organizations even though traditional awareness month live events were cancelled due to Covid-19.
Solution
#inkedforals campaign Create an emotional connection to helping each other and enable safe engagement during the Covid-19 pandemic. Social and traditional media pumped up the information about #inkedforALS and secured participation across the entire US.
Results
#inkedforALS reached thousands and included participation from all 50 states.
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