Creating the Largest Event in North America
Challenge
The NorthShore Inline Marathon, a premier event in Duluth, sought to enhance its online presence and participant engagement. Facing increased competition in the virtual event space, they needed a comprehensive digital strategy to attract participants, increase brand visibility, and foster community engagement. Additionally, they sought to bring younger participants to their race
Solution
Finden Marketing stepped in to revamp the NorthShore Inline Marathon's digital presence. Understanding the unique challenges of the sports event industry, our team aimed to create an impactful online experience that would resonate with both seasoned athletes and newcomers. Finden Marketing implemented a multifaceted strategy, including a redesigned website with improved user experience, engaging social media campaigns, targeted email marketing, and interactive content creation. We leveraged visually compelling graphics, real participant stories, and strategic partnerships to create a sense of community and anticipation around the event.
Results
Finden Marketing was tasked with promoting the 2023 NorthShore Inline Marathon, the largest event in over a decade. The goal was to enhance online presence, engagement, and ultimately drive increased participation. Achieved a remarkable 20% growth in page likes, showcasing heightened community interest. Page reach soared to 11 times the usual, indicating effective content distribution. Page visits witnessed a significant sixfold increase, showcasing heightened user engagement. Successfully created five posts that went viral, amplifying event visibility. Instagram experienced an outstanding 50% growth in followers, indicating increased brand affinity. The reach on Instagram surged by 10 times, expanding the event's digital footprint. Profile visits doubled, showcasing heightened interest in the event. A substantial 40% increase in web traffic demonstrated effective audience conversion. Online advertising played a pivotal role with a phenomenal 1,479% increase in impressions. Click-throughs saw an 873% increase, directing a substantial audience to the event website. Google proved to be a significant traffic source, with 33,367 visits and a ranking on over 770 keywords. The website garnered an impressive 66,600 backlinks, solidifying its online presence.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.