Challenge
Camillus knives are tough, rugged, and ready for just about anything. In a category where that’s the barrier for entry, celtic needed to differentiate camillus from the rest of the pack. Our team dug in, researched the brand’s audience and the competition, and created a campaign that stands out.
Solution
LIVE IN THE MOMENT, EMBRACE THE ADVENTURE Celtic wanted to go beyond the expected for our Camillus campaign. More than a great looking tool in a rugged setting, we wanted to show an emotional connection to an experience. Consumers who use Camillus knives and tools are hunters, campers, and outdoor lovers. Each of them pursues their adventures in their own way. Striking photography and compelling copy tell the story of each man and his knife, drawing viewers in to a moment they either relate to or want to be. Along with print and digital ads, Celtic’s team creates social media content for Camillus and supports the brand with PR efforts. Beyond the press release, our PR team attends trade shows such as SHOT Show, (the hunting industry's largest trade show), arranging media interviews, and building valuable connections.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.