Challenge
BRAVEN’s Bluetooth speakers carry a unique sensibility. The popular audio device is one of the few that can be listened to anywhere - unplugged - which means that consumers can use BRAVEN speakers while they're doing things like skateboarding, lounging by the pool, or even charging their phones. However, even though the brand speaks to consumers’ active and mobile lifestyles, they found that their website didn’t successfully get that message across. They needed to update their site so that it would convey the BRAVEN experience and demonstrate the edge that the brand has over its ever-expanding competition. In technical terms, they needed a site that could: Support a flexible, robust framework Handle intensive ERP Automate distribution Easily report inventory Keep tabs on customer service What better way for an audio retailer to distinguish itself from the competition than to present its newly upgraded website at the Consumer Electronics Show? BRAVEN reached out to EYEMAGINE to help them make this happen. However, there was one catch: presenting their new website at the Consumer Electronics Show meant that the EYEMAGINE team had only 2 months to develop, design, and launch.
Solution
EYEMAGINE delivered this tailor-made upgrade for BRAVEN to drive their eCommerce conversions and increase their site's performance. The website redesign resulted in the following improvements just 30 days after the launch.
Results
Page load time decreased by over 20%, resulting in consumers spending 3x longer on their site Average quantity per transaction increased by over 116% Conversion revenue through Google AdWords rose by 85% and visits via social referral increased by over 40% Consumers’ average order value more than doubled Over 10% increase in direct visits to homepage Direct conversions equaled 66.19% and organic search conversions equaled 33.14%
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