Challenge
– Generate awareness of App Social – Increase Lumia users’ participation in App Social – Build a group of brand ambassadors who can help promote App Social in the future
Solution
Recruit lifestyle, athletes, social, mobile and tech influencers to write a post or record an engaging video about their favorite mobile apps for the Nokia Lumia, which he/she posts on the Nokia app store via App Social. Promote the posts via influencers’ social media channels. Amplify via Nokia’s social media and app store channels.
Results
Evolve! has reached an estimated 172,989 people and generated 10,345 engagements. More importantly, the program contributed to 4,933 new App Social users.
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