Clemson Football
Challenge
Trevor Lawrence is the first Clemson player in history to be selected as the #1 pick in the NFL Draft. Within our partnership with Opendorse, we created a special project to celebrate this momentous occasion.
Solution
With the help of Jared "Gold Yeller" Jacobs and the Clemson creative team, we created a stop motion animation.
Results
We created a stop motion animation that was shared on Clemson Football's social media channels and generated over 500,000 impressions and a 6.2% average engagement rate, with 126,000 views and 29,000 likes. We are honored that Clemson Football chose to share this post first when Trevor was selected as the #1 overall pick.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.