Challenge
Deal Stages The first step was moving the Vanguard team off of spreadsheets. We implemented sales pipelines in the HubSpot CRM that defined a solid, consistent sales process with deal stages that aligned with their goals. With defined deal stages the whole team could see, the Vanguard team no longer had to worry about visibility or accountability. Every prospect in the pipeline is easily visible, and Vanguard’s team administrator now assigns all new leads and tasks to the appropriate sales team member, ensuring no leads fall through the cracks.
Solution
In addition to registering new mask-focused ad accounts, we created supplemental backup environments that could offer sufficient support in the event that this new account was shut down. We developed and executed various Facebook campaigns consisting of all new creatives. To prevent further account interptions, we paid close attention to anything that Facebook would deem inappropriate or cause for suspension. CRO: We optimized the website to drive high sales performance for masks as well as shoes An SMS channel was developed to support revenue growth across the entire Steve Madden brand
Results
The Evestar team successfully launched Facebook campaigns without encountering any issues or account interruptions We overhauled Steve Madden’s lead pop up initiative, which continues to drive increased sales via email and SMS on a daily basis. In just the first week of initiatives, Evestar’s strategies helped to significantly increase Steve Madden sales.
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