Challenge
Simpson Unlimited’s old site hadn’t been updated since the mid-2000’s and was in need of a design overhaul and an extensive technical update. The design was difficult to navigate and had an undefined user journey. There was no clear call-to-action or trust elements featured on the homepage. Because of it’s clunky interface, slow speed, and poor SEO, the website wasn’t living up to its potential as a lead generation tool. Simpson had no centralized CRM, leading to issues tracking leads, customers, and open opportunities, as well as reporting sales activities. Their dated CMS had a hard-to-update WYSIWYG.
Solution
We provided comprehensive project management and transparency by building a detailed timeline, task list, and collaborative process to keep the project on-budget and on-time. We conducted detailed content interviews with key stakeholders to understand their pain points in the sales process. We created a blog template from scratch and produced a monthly piece of pillar content. We provided editable WordPress setup and design collaboration and conducted competitive research, keyword research, design/development testing, system integration, and training to ensure the website was equipped with every modern and forward-thinking functionality. We provided weekly updates during standing call times for project/process accountability and ongoing collaboration.
Results
50%+ increase in overall site traffic in 30 days 35%+ increase in sessions in 30 days 35%+ increase in mobile sessions in 30 days 10%+ increase in organic search traffic New, modernized CRM provides insight into sales team’s performance and KPIs Immediate increase in number of keywords the website ranks for Automated manual sales process and tracking Increase in total page views Created insights that provided holistic view into customer journey
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