Challenge
Although some Kentucky Fried Chicken franchisee owners believed Rational combi ovens were an indispensable part of their back-of-house operations, other owners were reluctant to make a change or invest in a new piece of equipment.
Solution
Using the power of professional video, Esrock helped Rational demonstrate the benefits of the combi oven. We leveraged the testimony of a KFC market manager and positioned Rational as a must-have solution for any KFC franchisee.
Results
Our one-to-one selling strategy was the winning tactical approach to generating almost a dozen new sales to KFC franchisee owners in a matter of a few short weeks.
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