Constructing the future of Castle Building Centres
Challenge
The Canadian Anti-Spam Law restricts mass emails without consent. The introduction of the Canadian Anti-Spam Law placed every company in Canada under a tight timeline to ensure every email address they were sending to had consent from the end user. A new email campaign was set up to promote Castle and engage the user to consent to receiving Castle news and a new user list was set up for future emails.
Solution
Our team looks ahead of every project to put the client in a future-proof position. We rolled out a responsive email design that adapts to any device screen size ahead of most major corporations. - Castle Building Centres exist all over Canada. Let’s make them easy to find. - Castle Building Centres stives to put their members’ stores at the forefront of Canadian retail. Many consumers had a hard time locating a Castle store in their area so we developed the smoothest possible store locator we could think of. The store locator includes a Google Street View image of the store, hours of operation, wesbite link & contact info to make finding a Castle Building Centre as quick and easy as possible - Creating a new, sleek face for a Canadian publication. - Castle Building Centres publishes four different publications year-round, each focussed on a different aspect of the Canadian building industry; Contractor Advantage for all things contractor related, it’s French counter-part Avantage Entrepreneur, the design focussed Ideas magazine & Rough Contstruction. Our team was tasked with re-designing each of these magazines all the way from internal layout to choosing a new finish to give the magazine a premium feel.
Results
The newly designed publications are used as a tool for store owners to suggest products to consumers and readership has increased 10% since our team gave it a new face.
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