Constructing the future of Castle Building Centres


Espress Labs + Castle Building Centres Group
Increase Brand Awareness

Challenge

The Canadian Anti-Spam Law restricts mass emails without consent.
The introduction of the Canadian Anti-Spam Law placed every company in Canada under a tight timeline to ensure every email address they were sending to had consent from the end user. A new email campaign was set up to promote Castle and engage the user to consent to receiving Castle news and a new user list was set up for future emails.

Solution

  • Document Design
  • Signage
  • User Experience (UX/UI)
  • Digital Design
  • Website Creation
  • Mobile App Development
  • Video Production
  • Traditional Copy
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Email Marketing
  • Magazine
  • Online Advertising
  • Trade Show Booth / Exhibit

Our team looks ahead of every project to put the client in a future-proof position. We rolled out a responsive email design that adapts to any device screen size ahead of most major corporations.

Castle Building Centres exist all over Canada. Let’s make them easy to find.
Castle Building Centres stives to put their members’ stores at the forefront of Canadian retail. Many consumers had a hard time locating a Castle store in their area so we developed the smoothest possible store locator we could think of. The store locator includes a Google Street View image of the store, hours of operation, wesbite link & contact info to make finding a Castle Building Centre as quick and easy as possible

Creating a new, sleek face for a Canadian publication.
Castle Building Centres publishes four different publications year-round, each focussed on a different aspect of the Canadian building industry; Contractor Advantage for all things contractor related, it’s French counter-part Avantage Entrepreneur, the design focussed Ideas magazine & Rough Contstruction. Our team was tasked with re-designing each of these magazines all the way from internal layout to choosing a new finish to give the magazine a premium feel.

Results

The newly designed publications are used as a tool for store owners to suggest products to consumers and readership has increased 10% since our team gave it a new face.

Castle Building Centres Group

The Client
Castle Building Centres Group

Building Materials
~15 Employees
Espress Labs

The Agency
Espress Labs

Vaughan, Ontario
~11 Employees