Constructing the future of Castle Building Centres


Espress Labs + Castle Building Centres Group
Increase Brand Awareness

Challenge

The Canadian Anti-Spam Law restricts mass emails without consent.

The introduction of the Canadian Anti-Spam Law placed every company in Canada under a tight timeline to ensure every email address they were sending to had consent from the end user. A new email campaign was set up to promote Castle and engage the user to consent to receiving Castle news and a new user list was set up for future emails.

Solution

  • Document Design
  • User Experience (UX/UI)
  • Website Creation
  • Traditional Copy
  • Social Media Management
  • Email Marketing
  • Magazine
  • Online Advertising

Our team looks ahead of every project to put the client in a future-proof position. We rolled out a responsive email design that adapts to any device screen size ahead of most major corporations.

- Castle Building Centres exist all over Canada. Let’s make them easy to find.
- Castle Building Centres stives to put their members’ stores at the forefront of Canadian retail. Many consumers had a hard time locating a Castle store in their area so we developed the smoothest possible store locator we could think of. The store locator includes a Google Street View image of the store, hours of operation, wesbite link & contact info to make finding a Castle Building Centre as quick and easy as possible
- Creating a new, sleek face for a Canadian publication.
- Castle Building Centres publishes four different publications year-round, each focussed on a different aspect of the Canadian building industry; Contractor Advantage for all things contractor related, it’s French counter-part Avantage Entrepreneur, the design focussed Ideas magazine & Rough Contstruction. Our team was tasked with re-designing each of these magazines all the way from internal layout to choosing a new finish to give the magazine a premium feel.

Results

The newly designed publications are used as a tool for store owners to suggest products to consumers and readership has increased 10% since our team gave it a new face.

Castle Building Centres Group

The Client
Castle Building Centres Group

Building Materials
~15 Employees
Espress Labs

The Agency
Espress Labs

Vaughan, Ontario
~11 Employees