Castle App
Challenge
Working on the Castle app, a challenge was presented when considering approximately half of consumers anticipated web pages would load within two seconds or less. We understand the need for instantaneous results that consumers expect in today's digital world—so creating an app with swift digital loading time and optimal useability was one of our top priorities from day one. Castle Building Centres Group faces tough competition in the Canadian Market. Home Depot, Lowes, and Home Hardware are household names to consumers searching for building supplies. We aimed to improve the functionality of the app in such a way that it could strengthen consumer loyalty to the Castle brand. With this new initiative, customers can easily access store locations; get updated on company news through press releases; review Castle partnerships; and enter contests to win exciting prizes.
Solution
The process began with an intensive audit of the existing Castle app codebase. All the code was reviewed and rewritten to ensure the app ran optimally. The process included addressing the common issues in legacy code, such as code duplication and complex layers of nested logic. We also addressed security issues, ensuring the app was compliant with industry standards. Once the codebase was secured, our team implemented advanced frameworks for faster loading speeds, greater reliability, and scalability to optimize the user experience. We utilized React Native, an open-source JavaScript framework designed for cross-platform development, to create a smooth, quick, and reliable user experience. The React Native modular architecture allowed us to develop complex features and UI components quickly and easily.
Results
We’re proud to say that the success of the project has helped our client gain: - 254% increase in downloads - 90% improvement in user retention - 37% increase in seasonal contest sign-ups
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