Walt Disney Pictures


Anthem Republic + The Walt Disney Company
Improve User Experience


45,000,000

Video Views

Challenge

Disney acquired one of the world’s most beloved book series, The Chronicles of Narnia, to unfold as a film franchise. With such brand equity came the responsibility to its devout fans. Our charge was to earn the fans’ trust and transform them into compelling influencers for the films.

Solution

  • User Experience (UX/UI)
  • Video Production
  • Event Management

Empowering the People
Engagement with fans was key. We convinced Disney to create an exclusive trailer as part of a video syndication platform that we developed. We enlisted over 1,500 influencers and organizations to embed this promotional trailer on their own websites.

Along with viewing the one-of-a-kind trailer, users could sign up for more exclusive Narnia content, including our online contests. More importantly, data collected from the 1,500 separate sites, all funneled into our central database for future marketing objectives.

Results

  • 45,000,000 Video Views

45 Million Viewers
Within 6 weeks, the exclusive Narnia trailer was syndicated on more than 1,500 influential websites and generated over 45 million views.

857,335 SUBSCRIBERS
The video allowed users to sign up for exclusive Narnia content and contests. This data was funneled to our central database and used in our lead acquisition strategy.

The Walt Disney Company

The Client
The Walt Disney Company

Media
~223,000 Employees
Anthem Republic

The Agency
Anthem Republic

Franklin, Tennessee
~15 Employees