Disney acquired one of the world’s most beloved book series, The Chronicles of Narnia, to unfold as a film franchise. With such brand equity came the responsibility to its devout fans. Our charge was to earn the fans’ trust and transform them into compelling influencers for the films.
Empowering the People
Engagement with fans was key. We convinced Disney to create an exclusive trailer as part of a video syndication platform that we developed. We enlisted over 1,500 influencers and organizations to embed this promotional trailer on their own websites.
Along with viewing the one-of-a-kind trailer, users could sign up for more exclusive Narnia content, including our online contests. More importantly, data collected from the 1,500 separate sites, all funneled into our central database for future marketing objectives.
45 Million Viewers
Within 6 weeks, the exclusive Narnia trailer was syndicated on more than 1,500 influential websites and generated over 45 million views.
The video allowed users to sign up for exclusive Narnia content and contests. This data was funneled to our central database and used in our lead acquisition strategy.