A good guy. A good gal. A good neighbor or friend. Good is the feeling lasting relationships are built on. The same is true for brands. Modern brands and agencies must create work that is welcome in people’s lives. Respects consumers’ time and intelligence. And is built upon an overt and motivating purpose-driven foundation. Good brands succeed to the tune of 9X share of wallet. 10X greater shareholder value. And 80% of consumers say they prefer to buy a brand that makes a positive difference in people’s lives. Maybe that’s why Preston Kelly enjoys a client tenure that is 8.83 years vs. an industry average of 2.3.