A Leader in the Natural Pet Treat Industry
Challenge
In 2019 Bully Sticks Direct launched an aggressive growth strategy. This included a sizable investment in their marketing spend. In order to achieve this, they had to revamp their brand from design to full-stack functionality.
Solution
Because our scope of work spanned from design to systems engineering, we separated our efforts into 3 major categories. Within each, our strategy resulted in the following: Brand Identity Recommended a new color palette to better reflect the product & natural ingredients. Designed a new, streamlined logo & website artwork. Incorporated “Why, Bully Sticks Direct?” The goal was to showcase the high quality product & why dog lovers have formed a cult-following. User Experience Constructed a new menu for quick product search & easier ordering. Created a showcase area on the site to spotlight the customer experience & reviews with Bully Sticks Direct. With each order, Bully Sticks Direct offers free shipping. This benefit wasn’t clear so we retrofitted all CTA’s to be concise & visible. Back-End Development Optimized how products were aligned with the category. On the previous site, once the category was clicked the visitor had to sort through every product. Today the menu is intuitive & visual. Finally, the shopper can easily find the product of interest. Built out the back-end for future subscription orders. Optimized the site for mobile. All desktop CTA’s morph into visual slideshows for better viewing.
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