A celebration of a brand's roots!
Challenge
The Quails’ Gate brand is rooted in heritage and tradition. CREW Marketing Partners was challenged to design a distinct label concept that fit Quails’ Gate’s brand story while reflecting the playful essence of a true Beaujolais Nouveau style.
Solution
Much like its namesake, Cailleteau is a young, fresh, lively wine, best served slightly chilled. The new label design pays homage to the winery, depicting a baby quail in vibrant colours. A playful and cheerful colour palette added that celebratory touch to Quails’ Gate’s portfolio. In addition to this redesign, CREW worked to develop a strong marketing strategy and visual portfolio to elevate the Quails’ Gate brand and increase online presence. Integrating stunning imagery and exquisitely shot video enhanced their website creating a space for users to appreciate the full Quails’ Gate experience.
Results
Overall, the campaign and product redesign was considered a great success, with Lindsay Kelm from Quail's Gate describing the experience as: "From start to finish, it was truly a pleasure to work with Crew on the design of the Cailleteau Gamay Nouveau label. I keep the bottle on display, not only out of affection for the design but as a reminder of how well the entire project came together.”
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