Challenge
The International Centre for Criminal Law Reform (ICCLR) is an independent UN-affiliated international research institute based in Vancouver, Canada, that promotes the rule of law, democracy, human rights, and good governance in criminal law and the administration of criminal justice, across the globe. Despite being recognized as a world leader in criminal law reform policy, ICCLR’s online presence failed to capture the power of its collaborative work. Heading into its 2019 AGM, it tasked Massive with the job of re-imagining its web presence and telling its story in a meaningful way. The ultimate role of ICCLR is to provide objective research and information that informs policy on criminal law reform and human rights throughout the world. To communicate this visually, we found inspiration in the idea of a jigsaw puzzle; a complete picture that begins to take shape over time. Stunning imagery with tiled gradient overlays communicate this idea of achieving increased clarity. White space was utilized throughout our designs to move users through the site’s content, allowing ICCLR’s projects to breathe.
Solution
Keeping Policy Makers in the Loop There are few organizations that can boast the level of experience and expertise ICCLR offers its partners. Its work has been at the forefront of some of the world’s most progressive policies and international initiatives, like the creation of the International Criminal Court. As such, projects completed even decades ago are still frequently referenced by policymakers across the world, researching solutions to challenges facing their own countries. To serve them, we needed to provide them with a way to quickly and efficiently search through ICCLR’s library of work. The solution is a robust resources library that allows users the ability to search for content in a variety of ways.
Results
In addition to the new website, Massive partnered with Vancouver-based photographer, Chris Nefs, of 9 Yards Photography, to capture new photos of ICCLR Associates, Board and Staff for the new website. The end result is a stunning digital canvas that clearly and effectively communicates ICCLR's experience and expertise in a compelling way. New search functionality allows users to find content intuitively without having to dig deep into the website. Because the website is built responsively, users enjoy a remarkable web browsing experience regardless of what device they’re using. The completed website launched just in time for ICCLR’s 2019 annual general meeting, where it was presented to internal stakeholders and partners.
Massive Media
Massive is a branding and experience design agency for companies with ambition. We partner with solution-focused companies to achieve clarity, messaging and the technologies needed to thrive in the wild. Whether the end product is a new brand, digital advertising campaign, website or digital product, our approach centres on deep cultural...
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