SUMMIT TRUCK GROUP: RETHINKING THE BRAND TO REFLECT COMPANY EVOLUTION
A Marketing Story by
Elevation Marketing
about
Summit Truck Group
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Summit Truck Group
Brand Development
Challenge
Summit had evolved far beyond its dealership roots, but its customers didn’t recognize the experience, innovation and sophistication it now brought to the market. To be seen as the fleet management and technology leader it had become, a new brand identity was required.
Solution
Elevation Marketing deployed a multi-phase approach, beginning with in-depth research into the company’s positioning and customer perception, and culminating in a fresh, modern brand identity.
Results
A sleek, powerful new brand was born, complete with a brand strategy, logo, updated creative and a full suite of deliverables.
Elevation Marketing
Mesa, Arizona
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