Challenge
Trend Micro, a global cybersecurity leader with a presence in over 65 countries, collaborated with BigBrandTheory to orchestrate a monumental brand refresh—a transformation that marked 30 years of global leadership and accelerated their entry into a new era. The challenge was to articulate Trend Micro’s evolved purpose with boldness and sophistication, reflecting their culture of innovation, people-first approach, and market dominance.
Solution
Over 40,000 creative hours went into crafting a unified brand ecosystem across internal and external stakeholders. From a new identity system anchored in their iconic T-symbol to empathetic campaigns addressing cybersecurity “risk” through human-centric narratives, the brand came alive across event themes, digital experiences, communication design, and global campaigns. Our strategic efforts culminated in a digital-first, globally scalable platform for brand management—simplifying collaboration across 7,500+ employees and partners. The result was a confident new outlook for Trend Micro—built not just for recognition, but for resonance.
Results
This global transformation was led by BigBrandTheory, a branding agency and best design studio known for building future-facing, scalable brand experiences rooted in strategic foresight and deep collaboration.
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