Global Truck & Trailer Repair
Challenge
- High initial call costs: Before campaigns, calls were coming in at $35 each. - Low search volume for pickups: The client specifically requested pickup truck repair leads, but local demand in Davie was low. - Mixed intent traffic: Campaigns attracted both semi-truck and pickup repair jobs, which made filtering for pickups more difficult.
Solution
Website: - Built a 35+ page website covering services for trucks, trailers, and pickups. - Optimized for SEO and structured to capture both heavy-duty truck and pickup repair searches. - Created service-specific pages to increase visibility across different repair types. PPC Campaigns: - Launched Search Campaigns with phrase-match keywords targeting pickup truck repairs. - Balanced keyword targeting to include semi-truck repair to maintain lead flow while testing pickup-related terms. - Optimized ads to reduce call cost while driving consistent leads. Google Business Profile: - Setup and optimized the description, categories, subcategories, attributes, etc.
Results
- Increased daily call volume from 2.47/day to 4.33/day. - Achieved #1 Local Pack ranking for high-value terms: - Trailer repair near me - Truck mechanic near me - Truck repair near me - Heavy duty truck repair near me - Reviews grew from 33 to 80, strengthening the shop’s local reputation and boosting rankings.
Element DMA — Automotive Digital Marketing Agency
"Element DMA is a niche digital marketing agency specializing in helping auto repair and truck repair businesses across the United States grow with data-driven strategies and proprietary tools. Founded with a clear mission — to provide measurable results and long-term growth for local repair shops — our agency has built...
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