Challenge
MediaGraphix required the services of Edgy Scribblers to help enhance the user experience of their website and share high-quality engaging content on it. They also needed us to implement on-page SEO for the same and write appealing copies for call-to-actions (CTAs).
Solution
After understanding all requirements, we devised a plan for working with MediaGraphix. We started out with analyzing their website which was already online but was a bit amorphous. After studying the company, our team understood what their brand voice was, the services they offered, and a website look that best matched their brand style. Based on this, we designed a framework for the website, especially the service page silhouette. The placement of the content and the images, as well as a suitable theme to make the appearance aesthetic, is crucial and we provided a few ideas and suggestions to MediaGrpahix’s web developer for the same. Once the website-related tasks were completed, we shifted focus to the content that needed to be posted on it. Along with creating top-notch web content that would engage their audiences, we also integrated SEO keywords on their website through detailed SEO strategies. Diligent research was done and various SEO tactics and guidelines analyzed so that their keywords could be highlighted through the right content headings. Our team was also responsible for creating effective call-to-actions (CTAs) and our copywriters developed copies that were highly appealing and urged the viewer to answer the CTA. We worked with MediaGraphix on a regular basis for almost a month and a half to make our partnership a success and deliver on our promises.
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