Challenge
FrontPoint Security’s business model is based on selling intuitive and easy-to-use DIY products for home security and automation, but their sales experience was complex, requiring salespersons to guide customers through options to complete the sale.
Solution
We implemented Magento Commerce Cloud to create an intuitive online experience for customers to purchase without having to connect to a salesperson. Behind the scenes, we improved team efficiency now allowing them to meet their lofty growth goals. Project Highlights Creating a unique storefront UX right on top and delivering the intuitive self-service shopping experience for visitors on all popular devices. Leveraging Magento’s attribute sets and product attribution to create self-service selling experiences. Creating assisted selling for retail partners at their locations Designing and implementing a storefront that delivers improved user experiences across all connected devices. Frontpoint Security now delivers a streamlined eCommerce operation providing customers the scalability, responsive design, extensive extension, and customization capabilities they require to execute on their overall growth plan.
Results
User engagement and conversion continue to improve throughout the customer experience. The Change 7.1% growth in users moving into storefront 11.7% growth in cart to checkout 165% growth in shop conversion 136% growth in cart conversion 111.2% growth in checkout conversion
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