Challenge
ABOUT 55° North 55° Nord was established in 2003 and is owned by spejdernet.dk and FDF. They offer a large selection of the outdoor equipment. They sell backpacks, sleeping bags, footwear, uniforms, etc. in high quality. Their inspiration is nature and the challenges and experiences that children and young people encounter on trips and camps. 55° North needed a stable, future proof and flexible B2B and B2C webshop with integration with Microsoft Dynamics NAV. This is to act more agile in relation to both split testing and design changes with their own products. The webshop contains more than 5,000 different item numbers. It was a prerequisite that the webshop should be based on standard software to minimize development costs. It should also benefit from a well-known system with built-in user management, additional sales opportunities, online marketing, statistics and split testing.
Solution
There were many requirements for the final solution: - Customers should be guaranteed access to the products around the clock - Full integration to Microsoft Dynamics NAV. This ensured the following: - Receive real-time web orders to ensure fast delivery time - Display of customer-specific prices and discounts - Replication of prices and discount rates, so that it could be calculated correctly when an inquiry was placed at the shop - Shop-in-shop - Calculation of additional purchases for obtaining free shipping - Searching for pickup locations for delivery - Customer area with password change, favorites list and order history - See related and previously viewed products - Discount codes (hidden if unavailable) - Purchase flow optimization - Email marketing with personalized emails in individual design per organization - Subscribe to newsletters in categories - Optimized search with typeahead
Results
The webshop was developed on Dynamicweb and integrated with Microsoft Dynamics NAV. Intensive work was done with the optimization and performance of the solutions, as well as the structuring of visual information. Consequently, customers, private as well as professional buyers, got a good overview of the product range from 55 ° North and their organizations, respectively.
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