Challenge
Perfetti Van Melle Group is an Italian-Dutch company of confectionery and gum, formed in 2001 Perfetti Van Melle is headquartered in Lainate, Italy, and Breda, Netherlands. Perfetti van Melle, approached DQ&A to develop a Digital Transformation strategy across 15 global markets, 20 Perfetti van Melle brands including partnering with 15 local media agencies. DQ&A was tasked with: Stabilization of global media activity Increase digital knowledge for market teams Increase campaign performance Improved media efficiencies
Solution
Creating a standardised digital marketing blueprint Transparent processes, naming conventions and audience management Robust quality assurance layer
Results
Standardised, yet locally tailored digital strategy across 15 markets 129 marketers trained globally ensuring more internal grip on digital marketing 17% increase in media efficiency & performance
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