Challenge
McDonald’s needed to renew their relevance with Millennial parents, the most health-conscious generation in history.
Solution
By mapping the McDonald’s brand to our Passion Points™ construct, we helped them see that the root promise of McDonald’s had little to do with Happy Meals and hamburgers and everything to do with bringing families “truly together.”
Results
Global family sales increased 12% behind a new global restage.
The Family Room
Norwalk, Connecticut
A strategic research and brand innovation agency that unlocks growth with millennial families through an advanced understanding of family decision making.
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