Challenge
Plan B provide enterprise-class disaster recovery services for well-known brands such as Royal Mail, Capita, The Economist and The British Legion. Whether it’s server failure, fires, floods or power outages, Plan B provides the technological support to ensure the restoration of vital IT services. Plan B had their website redeveloped relatively recently by another agency, but weren’t happy with the results. There were a number of issues they identified and asked the team at DotLabel to address. Having spent budget on the initial project, we had limited funds to turn the digital experience into a more user-friendly and better optimised site. Plan B felt the existing Wordpress site had a very templated and dated appearance that lacked the professional brand image they wanted to convey. The marketing team recognised the design and content structure was having a negative impact on the user experience and search engine optimisation. There were confusing calls-to-action which lead to the under-performance of the site and needed to be fixed. The content management system (CMS) was restrictive and inflexible, and made it difficult, and in some cases, impossible to update content.
Solution
UX best practice design The DotLabel UX team took a best practice approach to the website project. In order to create more effective user journeys and improve search engine performance, the structure of the site, known as the site architecture, was reconfigured and the site content was reviewed and optimised. Creative Design Our creative team used Plan B’s existing company branding to develop a new bold and more confident website design. The new page designs changed the way the content was displayed and structured to be more user focused and search engine friendly. Web Development The DotLabel development team worked on the CMS code and updated the APIs. The web development changes ensured the platform was fully flexible to enable the marketing team to easily and independently update content and images.
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