Making sex ed Accesible & interesting to pre-teens

A Marketing Story by DoSomething Strategic about AMAZE
3 Views | 0 High Fives
A
AMAZE
Product Launch

Challenge

Sexual education resources for young teens are severely lacking. Of the few that exist, they’re either confusing, age inappropriate, or boring. Sex ed needs a makeover for the digital age. We needed to help make age-appropriate sex education accessible and interesting to pre-teens and young teenagers—probably our hardest challenge to date!

Solution

We wanted to promote sexual and reproductive health resources in away that will resonate with young people and be where they are rather than hoping they find us. We made sure to meet young people where they are – on their favorite social sites. We created and launched YouTube, Snapchat, and Instagram platforms for Amaze. We tapped key influencers to takeover our social channels and promote the sex ed resources to their followers. And we secured partnerships with leading teen-focused publishers and top digital influencers to promote content.

Results

We earned more than 750,000 video views and 5,000 subscribers in just four months. The YouTube channel now has nearly 48,000 subscribers and vieos consistently get in excess of 500,000 views. Most exciting, though, is the response from young people who not only love the content, but respectfully engage with each other around a topic normally seen as taboo.

~15 Employees
$10,000 Min Budget
1 Stories
Become A Partner

DoSomething Strategic

New York, New York

Want to build a relationship with young consumers around your purpose? We're a social impact agency focused on teen, young adult, millennial, and Gen Z marketing.

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

3 years ago
3 years ago
Relabee
Relabee
3 years ago