Working in collaboration with the City of Boston and the Barr Foundation in anticipation of the release of the Go Boston 2030 'Vision and Action' plan...
Denterlein successfully executed a creative all-day event featuring a press conference, “pop-up” talks from experts, a "Mobility Hub," and a panel discussion with transportation experts from across the country. We engaged various media at different points throughout the day, securing more than 60 hits in diverse regional, local, hyper-local, and innovation-minded outlets before, during and after the event. In addition, our team live Tweeted the event and captured on-site activity and audience engagement via Instagram. “Capturing visuals and sentiment of an event encourages participation in a larger conversation. This translates into further alignment with an organization’s priorities, which can lead to true perception and behavior change.”
60 + Earned media placements among target regional, local, and hyper-local press. 50+ Live social media posts crafted and publishedvia Twitter and Instagram. 65,000 Unique day-of
social media impressions across Twitter and Instagram.