Challenge
Working in collaboration with the City of Boston and the Barr Foundation in anticipation of the release of the Go Boston 2030 'Vision and Action' plan...
Solution
Denterlein successfully executed a creative all-day event featuring a press conference, “pop-up” talks from experts, a "Mobility Hub," and a panel discussion with transportation experts from across the country. We engaged various media at different points throughout the day, securing more than 60 hits in diverse regional, local, hyper-local, and innovation-minded outlets before, during and after the event. In addition, our team live Tweeted the event and captured on-site activity and audience engagement via Instagram. “Capturing visuals and sentiment of an event encourages participation in a larger conversation. This translates into further alignment with an organization’s priorities, which can lead to true perception and behavior change.”
Results
60 + Earned media placements among target regional, local, and hyper-local press. 50+ Live social media posts crafted and publishedvia Twitter and Instagram. 65,000 Unique day-of social media impressions across Twitter and Instagram.
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