Bunnyhug
Challenge
A team of scientists and researchers from Chennai, Tamil Nadu India has formulated a range of natural laundry and lifestyle products like liquid detergent, stain remover, and room fresheners. The founders Mr. Vignesh Murugan and Mr. Sha Hussain approached Arabella Design to design a sophisticated premium looking FMCG brand that would evoke a soft, caring, and comfortable feeling, just like a bunny’s hug.
Solution
The FMCG brand logo has been designed as a doodle for simplicity and high visibility. The heart shape formed by the bunny ears depicts the brand’s love for people and their clothes. The icon is unique, and easily identifiable even in small sizes. The circle adds a feeling of wholesomeness and also gives it a signature feel. Recommended logotype: Combination mark type Graphic family: Organic (clothes/water) Look & feel: Simple, sophisticated look with a feeling of softness and being cared for.
Results
The company is doing well in the Indian market.
Arabella Design - Branding Agency for Startups
We are a full-service design & branding agency for startups, designing future brands of the world. We are based out of Mumbai, India. With a deep understanding of human psychology backed by in-depth strategy and insights, we design meaningful, beautiful, and unique palpable brands that cut through the clutter, generate...
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