UX UI Design, Mobile App

Divami Design Labs + airtel India
Improve User Experience


Increase in App Installs


One of the main challenges Airtel posed us was to make the app a comprehensive consumer services app with digital payments, ticketing, social connections, etc., while still serving their primary function of managing mobile plans, recharges, etc.


  • User Experience (UX/UI)
  • Mobile App Development

To understand the user personas, especially for the 2 brands, we travelled to Bangladesh and conducted extensive user research. We prioritized the features in a way that does not make users feel overwhelmed with the newly added features. We ensured that the most important information and action items contribute to helping the user accomplish their goal in the quickest possible way. We made sure the content hierarchy was coherent to promote glanceability.


  • 10,000 Increase in App Installs

Divami was responsible for the complete User Experience (UX & UI) of the Airtel telecom services mobile app (Android & iOS) for Bangladesh, and it is live on both Google Play & App stores.

airtel India

The Client
airtel India

Diversified Telecommunication Services
~25,400 Employees
Divami Design Labs

The Agency
Divami Design Labs

Hyderabad, Telangana
~90 Employees