Challenge
AdRoll is an e-commerce marketing platform – built on a foundation of performance advertising and powered by machine learning – that makes it easy and affordable for direct-to-consumer (D2C) brands to deliver the cross-channel experiences consumers expect. Overview AdRoll was dealing with a side effect of traffic growth to their blog – high bounce rate. With Google’s search algorithm increasingly emphasizing a website’s mobile performance and user experience, AdRoll decided to partner with Digital Reach to improve their blog’s mobile experience. To help AdRoll’s blog increase page load speed and optimize mobile user behavior metrics, we suggested setting up Google’s Accelerated Mobile Page (AMP).
Solution
Our Approach In April 2020, after recommending Google’s AMP for WordPress, we proceeded with the install and set up. After a few months of configuration, setup, and testing, we successfully launched AMP for the blog in June 2020.
Results
6% Decrease in bounce rate on mobile devices 3 second Decrease in load time on mobile devices
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