Digital Marketing and Marketing Automation for real estate
The project was implemented for a client in real estate industry. The core product is the platform that connects the world of CRE by mapping data and insights from the titans of data and real estate.
This was a multi-phased project.
Phase 1 of the project was to redesign and redevelop a few Product Updates newsletters according to the new brand kit.
Phase 2 of the project was to redesign and develop a number of promotional and monthly newsletters and landing pages.
Custom code, content blocks with a loop and conditional statements made it easy to create flexible and appealing newsletters and landing pages.
The development work in ESP has been done in the way to allow marketing team to take maximum flexibility of the tool and build their marketing campaigns seamlesly based on predefined and highly scalable templates.