Challenge
LullaBellz is taking the social media world by storm but needed our help to break into the latest (but fastest-growing!) social platform in the world right now - TikTok.
Solution
We launched TikTok ads for LullaBellz in the UK and US. Since the initial launch, we implemented the developer pixel to ensure this was set up correctly on the website. This contributed to effectively tracking conversion value and ROAS. We then built up enough data through the pixel from our paid TikTok traffic to be able to introduce effective retargeting on the account. Through our agency account manager, we were also able to get the account whitelisted for the following; - Search Ads placement within TikTok. - Access to 'Purchase Intention' targeting through running an incentivised A/B for TikTok.
Results
The new pixel was implemented in May 2022. Since then, we have achieved a 3.55 ROAS and a cost-per-purchase of £9.85. Additionally, from year to date, we’ve increased our paid followers by 11K, impressions by 766% and profile visits by 110K (800%)! We were able to achieve these results by implementing the following; Focused on best-performing organic creative. Set-up the developer pixel. Introduced retargeting campaigns. Tested and scaled best-performing prospecting audiences.
Digital Media Team
DMT is a result-driven industry leader in eCommerce marketing. As well as growing and scaling your business through tried and tested techniques, we will work closely with your team, become a partner in business and offer a step-by-step strategy management plan to take your brand from A to B and...
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