Challenge
Jané, one of the largest baby stroller brands in Europe, based in Barcelona, came to The Agency when they wanted to launch their baby strollers, car seats, and baby products in the US.
Solution
We worked with them to create the total aesthetic of their brand to appeal to US consumers. We wrote brand statements and crafted stories around each stroller, provided creative direction for a professional photo-shoot and designed their US e-commerce website and all collateral. Additionally we assisted in trade show booth design and development and in-store POS and signage as well as developed relationships with mommy bloggers and influencers to ensure the US launch was successful and impactful.
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