Farm Girls Fancy Frills Boutique
Challenge
Farm Girls Fancy Frills, a renowned online boutique, was facing a steep challenge due to the implementation of iOS changes. Their conversion numbers were dwindling, and ad results were far from satisfactory. The requirement was urgent and specific - to revive and enhance the efficiency and effectiveness of their marketing campaigns amidst the new digital advertising landscape.
Solution
1. Revamped Ad Campaigns Before: The existing ad campaigns on Facebook and Instagram were not yielding desired results, with a marked decrease in conversion rates attributed to the iOS changes. Action: Implemented our 4-part framework to create a new ad campaign structure tailored to navigate and leverage the new iOS landscape effectively. 2. E-commerce Funnel Page Creation Before: Opportunities for maximising sales through fire sales were limited. Action: Designed a dynamic e-commerce funnel page to facilitate bi-weekly fire sales, offering a streamlined and enhanced shopping experience. 3. Robust Email Marketing Strategy Before: The email marketing approach was not as effective and engaging. Action: Introduced a robust email marketing automation strategy, supplemented by a weekly fire-sale email newsletter, meticulously crafted to drive engagement and sales.
Results
Average ROAS (Return On Ad Spend): A staggering 7.88, marking a significant enhancement in the effectiveness of the ad campaigns. Ad Spend: A total of $15,837.20 was invested in the revamped ad campaigns over the period. Purchase Conversion Value: A monumental leap to $124,797, signifying the tangible impact of the restructured campaigns and strategies. Business Valuation: The cumulative effect of these strategies not only revived but substantially boosted the business's performance, contributing to its eventual sale at an impressive $3.2 million valuation.
Digitalithic
At Digitalithic, our mission is to empower consumer product e-commerce brands to scale sustainably and predictably. Our unique approach incorporates a 4-part growth framework tailored specifically for brands seeking to boost their Direct-to-Consumer efforts. But we're more than just a strategy agency; we pride ourselves on forging partnerships with our...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.