Challenge
St Basils is a Birmingham-based charity helping to tackle youth homelessness. The charity works with young people to enable them to find and keep a home, grow their confidence, develop their skills, increase opportunities and prevent homelessness. Digital Glue have supported St Basils with the management of their Google Ads Grant since March 2019. St Basils had a challenge in enrolling for their Google Ads Grant and managing it on an ongoing basis. Their objective was to increase online donations, increase events registration and increase awareness of the charity.
Solution
Digital Glue responded to the challenge by checking St Basils’ eligibility for the Google Ads Grant programme and managing the set-up of their account and enrolment. Working with the team at St Basils, we developed a campaign strategy focused on their objectives of increasing donations, event registrations and awareness. Our agile and flexible management ensures campaigns are always focused on St Basils’ key priorities. Like many charities, St Basils faced the challenge of losing their main source of income this year, as fundraising events were cancelled due to COVID-19. With a well-performing Google Ads account already in place, St Basils were in a strong position to continue to drive income at a challenging time, with campaigns focused on virtual events and donations.
Results
In the past 6 months, the Google Ad campaigns have generated 240 unique donations and drove 4,380 new users to the website. The income generated through donations and virtual event registrations has given St Basils a great return on their investment with a 2-1 ROI.
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