Analytics boosts app revenue by 140%
Challenge
Epocrates is the #1 physicians application in the world, with over two million active users. However, recent data showed that app revenue, usage and engagement had all decreased significantly, with no clear explanation.
Solution
Through our analysis, we discovered that the client lacked a clear analytics strategy. Not only were they collecting the wrong data, but the data that was collected was unorganized, error prone and not easily accessible. As a result, effective decisions could not be made. DAP conducted a comprehensive analytics audit, uncovering essential information that shed light on the app’s poorly performing metrics. Additionally, we designed a sophisticated analytics solution to collect critical data and help company stakeholders make more informed decisions. Executed a tag management solution, created and applied new data taxonomy, administered A/B testing Conducted user analysis Implemented an improved analytics platform Enabled easy access to app analytics Established a data driven culture
Results
140% increase in revenue-to-date 40% increase in app engagement
Digital Authority Partners
Digital Authority Partners is a full service digital strategy agency proudly based in Chicago. Our dynamic outside-the-box-thinking and expertise in content marketing, marketing strategy, web design/development, UI/UX design, analytics, SEO/SEM, software development, PR, and mobile app development has allowed us to create over 350 successful products with over 76 million...
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